It’s Laura Motherfucking Dern Day.

#DernDay is the Internet’s favorite holiday and an official Twitter moment.

#DernDay case study.

#DernDay organically generated 7x the average engagement rate, 340K impressions, and 150K views on Twitter.

 Praise for Hbo’s Sharp Objects in refinery29

On Friday, HBO’s Twitter account released new promos for Sharp Objects, an upcoming limited series starring Amy Adams, and from the look of these moody teasers, we’re in for a hellish journey. It’s enough to make your hair stand on end — especially if you have an intense fear of dolls.
The captions HBO chose to include are bone-chilling.
— Refinery29

Wrote script, storyboard, and on-image copy for Kentucky Derby Hats social video. Lived on Twitter and Instagram.

Scripted Instagram Story for HBO’s Mental Health Awareness Month.