<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.christinakuwrites.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-08-25</lastmod>
  </url>
  <url>
    <loc>https://www.christinakuwrites.com/brands</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1668715338429-IBCTFR0MAGM8XGZPR0CF/3_Think+overview+flyer1024_1.jpg</image:loc>
      <image:title>Brands - Think 2021 highlights</image:title>
      <image:caption>This was a top level overview that announced Think’s key sessions, event highlights and guest speakers. This flyer was sent prior to the segment-specific invites to generate excitement in the lead-up to Think.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1668714901522-4Z2J5DYBMXHKUT7BIW1V/4_Think+CxO+brochure1024_1.jpg</image:loc>
      <image:title>Brands - Think invite for C-suite</image:title>
      <image:caption>By personalizing Think invites to different attendee segments, we were able to focus on the event highlights and sessions that would answer their specific business goals and needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1668714909347-B62WUUPFVQQ9WCHAZ747/5_Think+ITP+brochure1024_1.jpg</image:loc>
      <image:title>Brands - Think invite for IT professionals</image:title>
      <image:caption>By personalizing Think invites to different attendee segments, we were able to focus on the event highlights and sessions that would answer their specific business goals and needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/9bacaaa0-48c2-4142-80ce-853601721e61/02_8-bar-reverse.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1668716802534-3BGE50QOAZZPWR7VWSNL/6_Post+event+email.png</image:loc>
      <image:title>Brands - Post-event email</image:title>
      <image:caption>First post-Think email sent to attendees who registered and showed up for the event. Depending on the CTA they chose, they would be routed through different email paths that focused on either transactions or post-event news and content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1668716818647-FA36XVMJ1TE114D2YC7T/BenFrutos_Think2021_RLM_TYFC_Email6_ER_29091.jpg</image:loc>
      <image:title>Brands - Post-event transactional email</image:title>
      <image:caption>This is an example of one of the post-event offer emails we sent attendees who registered and showed up to Think and opted for more content. Depending on their business priorities (information which was offered during the registration process), we sent specific offers and educational content that pertained to their business goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1668718502688-W67H6FA6SCR027OA2Y7C/1_ibv.jpg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1668718513304-9X8YIR5M5WQRLULCM2HY/2_power.jpg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1668718527237-8KWI2QJQXA6LFIX2BWUE/3_watson+studio.jpg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1680137103077-NBXBYIQ5ZO0SOMANLBKM/6_cp4i.jpg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1668718566195-KM9DTDC6F60Z4QKWWQ8S/4_brazil.jpg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1668718576678-BVS0H3CBI57X392M2IW5/5_biorasi.jpg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/3c06cbf1-abe1-4d99-a435-188c3c57cda6/%E2%9C%89%EF%B8%8F+Pardot+1+%E2%80%93+Emailify.png</image:loc>
      <image:title>Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/7a37d714-7641-4656-9ed3-90160eaf0f56/Asembia.png</image:loc>
      <image:title>Brands - #Asembia22: Life Sciences accelerate digital engagement</image:title>
      <image:caption>Takeaways from our time at Asembia 2022 Specialty Pharmacy Summit After over 40 customer meetings with leading Life Sciences companies — one thing was made clear: the biopharmaceutical industry is eager to explore digital-first patient experiences and Truepill’s ability to offer modern, scalable digital patient solutions is a critical differentiator.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/16277089-6d4c-43a7-b3f5-c0c5edd4801d/ahip+2022.png</image:loc>
      <image:title>Brands - AHIP 2022</image:title>
      <image:caption>Wrote landing page and Calendly flow copy to create a seamless user journey for potential clients when they booked meetings with the sales team. Worked with Design and Paid Media to source relevant page content and set up link tracking from ads and contact form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/7aa60902-d03a-47ff-97a9-ffe8d2b2e126/Pardot+Email+2.png</image:loc>
      <image:title>Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/482e249c-5e48-4333-a295-e72e5c2e5d5f/3+payer+trends.png</image:loc>
      <image:title>Brands - 3 Payer market trends to watch</image:title>
      <image:caption>Consumerization of healthcare is well underway, with focus shifting from healthcare providers and payers to individual members, opening up the market to emerging and non-traditional companies to join. With U.S. healthcare spending projected to reach $6.2 trillion by 2028, it’s not hard to see why more non healthcare companies are pivoting their strategy to support healthcare. Over the past year, we’ve observed three trends in the payer market that show no signs of slowing down...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/29cbc866-3812-4516-8952-827195eb0466/Asembia+2022.jpeg</image:loc>
      <image:title>Brands - Asembia 2022</image:title>
      <image:caption>Wrote landing page and Calendly flow copy to create a seamless user journey for potential clients when they booked appointments with the sales team. Worked with Design and Paid Media to source page content and set up tracking to follow visitors from LinkedIn ads announcing our attendance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1662049560548-ZCHGPHQF49QSE5FKCXGW/San_Pel_MS_Papaya_Salad_FB_v5.jpeg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1662049609150-IZFOE6BW1FHNXOOXRKAP/San_Pel_MS_Shrimp_Toastada_FB.jpeg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1662479308648-YR2O2GAIG1IEWGBZIGT3/112816-Clementina.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1662479415051-VNRRYH80GQSS8HXKF150/112816-Limonata.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1661976067280-LOHL3KYTADW4MXICVJ06/Lays+Pt+1.jpeg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1661976083597-NW74WYBIKGFN2S7FMNI0/Lays+Pt+2.jpeg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1661976094210-BPW33JNNFTZ2H4WTBMH4/Lays+Pt+3.jpeg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1661976103084-5TPLX95OGW6E6FZCK3TF/Lays+Pt+4.jpeg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/d5198c92-49ec-47d1-b8c3-aecf925df687/Frose%CC%81_TW.jpeg</image:loc>
      <image:title>Brands - A sparkling summer</image:title>
      <image:caption>SanPellegrino Sparkling Fruit Beverages wanted to celebrate everything we love about summer and invite their fans to a visual party on Facebook, Instagram and Twitter. So we created a campaign full of moments — pool days, beach trips and more — that embody the best of the season. What we did: Concept, trends research, copy, video scripting, pre-pro assistance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1680181747018-I7A1JCCSJAXHQFO68DSR/25.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1680182053792-2V2MSS5AGRYP7SMRWQC7/26+copy.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1680182057319-C7IFCX7GVO4NMITMOFMZ/30+copy.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1680182063710-QZ9CQSX4GWJ9SS1G8GRR/60+copy.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1680182070837-1QI34JJGBYZ17U1I1ID2/65+copy.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1680182078642-BCBEOWTSY15MUO91VXZT/67+copy.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1680182090624-73ZLH8WSJU7UY4K47KV4/72+copy.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1680138805396-7JUEQ2Q5WNN5HCGAJA9A/A_1.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1680138815148-DSMNEC2EADK567L5CWE2/B_1.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/edb4bf12-7d18-4dae-9434-08e6575dff65/TZ.jpeg</image:loc>
      <image:title>Brands - No, not insurance</image:title>
      <image:caption>As an insurance comparison site, The Zebra is a marketplace where users compare rates from major insurance providers. Now to get people to understand that.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1684527460252-5R9724WI40CWHVAVJHV9/Summer+Support+Email+1.jpg</image:loc>
      <image:title>Brands - Summer Series 1</image:title>
      <image:caption>The first email of the series, featuring a mix of OLLY products. The content and narrative were meant to start drumming up anticipation and preparation around summer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1684527488231-QPX16P1S0CG3GAPBOLYV/Summer+Support+Email+2_Fitness+%284%29.png</image:loc>
      <image:title>Brands - Summer Series 2</image:title>
      <image:caption>The second email focused on OLLY supplements that support physicality. The narrative focused on enjoying summer activities and remaining active.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1684527498238-NYKUP4BZU1BZSPYRNU3Q/Summer+Support+Email+3_Beauty.jpg</image:loc>
      <image:title>Brands - Summer Series 3</image:title>
      <image:caption>This email focused on Women’s Health supplements and told a playful story about summer love and feeling good, from head to toe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1684527509247-QKA1C1A0VCSWKCOQKA51/Summer+Support+Email+4.png</image:loc>
      <image:title>Brands - Summer Series 4</image:title>
      <image:caption>The narrative around the fourth email focused on supplements that keep you feeling regular and comfortable during summer travel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/098680fa-12ca-44b3-ad34-df737ebc6a99/OLLY+Logo_Symbol.png</image:loc>
      <image:title>Brands - OLLY</image:title>
      <image:caption>The foundation of happiness is good health, physical and mental. The supplements are just a bite-sized portion of that.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/c1cf9cd6-db7c-484d-8f0d-27af156c89aa/neu.png</image:loc>
      <image:title>Brands - neu money</image:title>
      <image:caption>A credit card, without the predatory B.S.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1557510136203-C9CUFBN2YVFWR10TAWLT/renata.gif</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1557511314365-J6MR7MVJ8CJ7TM7KVUGQ/image-asset.jpeg</image:loc>
      <image:title>Brands - eBay Social Incubator Case Study</image:title>
      <image:caption>Case study outlining the efforts of eBay's Social Incubator test.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1562179033789-XVAFWIGED1TJ2PAGM8XU/Walmart-logo.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1498152959854-0NWF6KLYXQFZ6FNXY3FR/Frose%CC%81_TW.jpg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1661192338389-OT2X0BN3T1OCCU483Y6W/02_8-bar-reverse.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1661192372171-G6AODUFE4WANH729NBSV/tp.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1662060259860-E3R2LTPCOSHHJEA4V06T/Frose%CC%81_TW.jpeg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1662478273543-N9IVD4XNSD9QC81KPE3Y/image-asset.jpeg</image:loc>
      <image:title>Brands - 3 O'Clock slump</image:title>
      <image:caption>Wrote and directed 3 O'Clock Slump, a short film. Won third place in Creep Focus 2016.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1680140993529-O2T05NA81773HJVJ5K81/ezgif-5-982fd7b346.jpeg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1680188084921-ECCB3ZIFEV4WQ62WWFDU/white-ebay+1.jpeg</image:loc>
      <image:title>Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1737925838865-MUT3RWF7LEM2ENYUPUG8/OLLY+Logo_Symbol+%281%29.png</image:loc>
      <image:title>Brands</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.christinakuwrites.com/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-13</lastmod>
  </url>
  <url>
    <loc>https://www.christinakuwrites.com/case-studies/2025/2/10/olly-happy-new-your-25-ooh-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/2c7f0e6b-5ed9-4f52-a06f-8e1d3c8accf9/Nasdaq.jpeg</image:loc>
      <image:title>Case Studies - Coming Soon: Happy New You '25 Out of Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.christinakuwrites.com/case-studies/2025/2/10/olly-mello-menopause-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/82b62a5b-8344-41a6-b576-9833241c0798/Mellow+Menopause.jpeg</image:loc>
      <image:title>Case Studies - Coming Soon: OLLY Mellow Menopause Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.christinakuwrites.com/case-studies/2025/1/30/olly-back-to-school-24-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1739215428234-19EBJWTLWXDFOXJVQ0KG/BTSLP-ezgif.com-optimize.gif</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/37ae0df4-00b0-4e5a-8df6-2a9179566cab/Cover+page.jpg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1739215940229-WU2G7MRP3LVYU1PL0I87/Screen+Shot+2025-01-26+at+9.38.32+PM.jpeg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Click to swipe!</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1739215939501-TVE5HB35KZXVJKHO5AVX/Screen+Shot+2025-01-26+at+9.38.03+PM.jpeg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1739215939504-4G6V3FE961M11KR5I4CE/Screen+Shot+2025-01-26+at+9.38.09+PM.jpeg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1739215950128-SIH3JG3WM7CTFO8LT2NJ/Screen+Shot+2025-01-26+at+9.38.40+PM.jpeg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1739215940185-4P5DTFR28DGVO3I9T9U6/Screen+Shot+2025-01-26+at+9.38.20+PM.jpeg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1739215950133-6ON2AMF27L7HEQ5L0NTX/Screen+Shot+2025-01-26+at+9.38.47+PM.jpeg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1739215950785-ORQOFWMTCWIIXSX5EHEJ/Screen+Shot+2025-01-26+at+9.39.25+PM.jpeg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1739215950826-AE4TABPG8Y11V34WDTO4/Screen+Shot+2025-01-26+at+9.39.35+PM.jpeg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738344527069-117JGNP493FPVB3O0DLW/Tinder_NativeDisplay_1064x1536.jpg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Tinder Native Display Ad</image:title>
      <image:caption>A native display ad that got served to users in-between swipes. Our CTA, “Meet Your Perfect Gummy,” drove to our shopping page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738623863969-R3QK2ADHEROENF8RSZ0C/Chegg+mock+up.png</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Chegg homepage screen</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738375344711-9D11ONNYFBFN9A06XUQR/Rightrail_300x750.jpg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Chegg homepage right rail</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738375782486-FADXIVWTT7DCDDL35FTU/Tandem_Takeover_600x1250.jpg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Chegg standard display</image:title>
      <image:caption>One of the various standard display ad sizes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738375415576-C1K7U12VOT5GDYROZFQM/300x600.jpg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Chegg tandem takeover</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738446172959-WVXNN3D2M8JD89URI9XT/HH_GBStress_Pro_4x5.jpg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Upper Funnel MT1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738702353427-4VLMTC94UKA0B9G6EWGF/BTS_CC_MID_4x5_MultiProduct_PM_GS_HW_Static_Brand_Relatable_MT1.jpg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Mid Funnel MT1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738445341789-1ENLBKL5T3XE9FNG2PXY/BTS_CC_LOWER_4x5_MultiProduct_PM_GB_MEN_Static_Brand_Relatable_MT1.jpg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Lower Funnel MT1</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738446197066-1MVI9OWQ8D0DFGVJ6S5E/HH_GBStress_Pro_4x5.jpg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Upper Funnel MT2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738445318455-TB8SGA82ERVKBFQB1P3Z/BTS_CC_MID_4x5_MultiProduct_GS_ES_HW_Static_Brand_Relevant_MT2.jpg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Mid Funnel MT2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738445358097-DG7ZMCDT125EJBWJKT32/BTS_CC_LOWER_4x5_MultiProduct_PM_ES_KS_Static_Brand_Relevant_MT2.jpg</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Lower Funnel MT2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/a9a06944-ce88-45f8-92a0-955310634268/Wormy.gif</image:loc>
      <image:title>Case Studies - Campaign: Back to School '24 - Make it stand out</image:title>
      <image:caption>Remind you of a certain mascot?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.christinakuwrites.com/case-studies/2025/1/21/olly-brainy-chews-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/93bcbd2e-0026-4796-95bd-f80a222346fa/Screen+Shot+2025-01-25+at+9.27.56+PM.png</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - Make it stand out</image:title>
      <image:caption>These are just some of the Amazon banner ads we created.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738018321432-7Z9FYTRV2AR1WGP9C0UY/Chew_Group_v2_9x16.jpg</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738018325251-JYAX2AYEZZISLNAATXPW/Energy_Group_9x16.jpg</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738018329514-N3PCM6FC87HCD868VMQU/Focus+Group_9x16.jpg</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738018339380-38UV9XI7XG7RLLDTX9LW/Chew_Group_9x16.jpg</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/f6021841-e9ee-45db-9666-622201f80165/Large-OLLY_24_PH_BRAINY_CHEWS_COLLECTION+1.jpg</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/0383af2c-2579-44b4-a3c4-3a8315e5c535/chews+gif.gif</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/7dd3ffbc-4280-49ed-98a4-ebd8b6e794c8/Screen+Shot+2025-01-26+at+11.48.58+AM.png</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - Make it stand out</image:title>
      <image:caption>Just a small glimpse into my mind during initial brainstorms as I explored different territories and possible creative directions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738017694026-TLOWF9QE951UX5DSM2GO/PSChillSlide1v1-ezgif.com-optimize.gif</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - Slide 1 Version A</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738017703150-ORMAQSQW51OB4WFX2BOM/PSchillSlide1v2-ezgif.com-optimize.gif</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - Slide 1 Version B</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738017715087-X87EWXAPCCZ8AOBBWLFO/PSChillSlide2v1-ezgif.com-optimize.gif</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - Slide 2 Benefits Copy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1738018083050-C4WYAC6LZP0WZE0SEJA5/Brainy_1x1_SingleProduct_ChillChew_Mot_Brand_Slide_2_Goods-ezgif.com-optimize+%281%29.gif</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - Slide 2 Ingredients Copy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1737494242397-BN81VB7UYQFHWETVHQOM/Brainy+Teaser+Email+5.jpg</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - Brainy Platform teaser</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1737494252827-T2YWM9169KGEBFIL57GH/Brainy+Announcement+Email.jpg</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - Brainy platform announcement</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1737494502453-U24E07U7LZNGIF2TPM7V/3+Chew+announcement+email.jpg</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - Brainy Chews introduction</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1737494511182-F1OS48MQRHKG2V16JOPG/3+LOLLY+Pops+Announcement+Email.jpg</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - L'OLLYs introduction</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1737494522673-0JXKAUV6YBH913O81E5P/4+Chew+email+A.jpg</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - Brainy Chews benefits</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1737494527226-MHDMCUUJL5LNSL27GZX3/4+lolly+email+a.jpg</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - L'OLLYs benefits</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/594a98b7e6f2e171c50fd214/1737494535854-30GI16J1GR829V2B5XKJ/5+Brainy_Review_Email_B_ver+A.jpg</image:loc>
      <image:title>Case Studies - Launch: OLLY Brainy Chews - Brainy Platform reviews</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.christinakuwrites.com/case-studies/category/Launch+Campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.christinakuwrites.com/case-studies/category/olly+tentpole</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.christinakuwrites.com/case-studies/category/OLLY</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.christinakuwrites.com/case-studies/tag/olly+campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.christinakuwrites.com/case-studies/tag/olly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.christinakuwrites.com/case-studies/tag/OLLY</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.christinakuwrites.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-13</lastmod>
  </url>
</urlset>

