SANPELLEGRINO Sparkling Fruit Beverages
A sparkling summer
SanPellegrino Sparkling Fruit Beverages wanted to celebrate everything we love about summer and invite their fans to a visual party on Facebook, Instagram and Twitter.
So we created a campaign full of moments — pool days, beach trips and more — that embody the best of the season.
What we did: Concept, trends research, copy, video scripting, pre-pro assistance.
The brief: For their first US marketing campaign, Alouette wanted to introduce themselves on social to let people know it just takes a swipe to #EatArtfully.
What we did: A series of :15 and :06 videos for paid and pre-roll.
Concept, recipe research, copy, video scripting.
How to #EatArtfully
with Alouette
The brief: Introduce Lay’s Poppables to the world. It’s airy and full of flavor, making it a perfectly poppable snack! But please convey this in a series of videos (TV, Snapchat Ads, YouTube pre-roll). So, in 6 seconds or less.
What we did: Concept, copy (scripting).
introducing…
lay’s poppables
The brief: When your client is an official sponsor of NFL’s annual “big game” but your posts aren’t allowed to mention the words “super” or “bowl," what do you do?
What we did: Make a visual pun, and carousel that entices hungry thumbs to keep swiping. Concept, copy.
the big game
with lay’s
The brief: Evergreen, organic social content that pairs dishes with San Pellegrino and SanPellegrino Sparkling Fruit Beverages for elevated moments.
What we did: Concept, recipe and trends research, copy.
